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McDonald's Food Chain | |
https://en.wikipedia.org/wiki/Trade_name | |
https://en.wikipedia.org/wiki/Multinational_corporation | |
https://en.wikipedia.org/wiki/Chain_store | |
https://en.wikipedia.org/wiki/Richard_and_Maurice_McDonald | |
https://en.wikipedia.org/wiki/San_Bernardino,_California | |
They rechristened their business as a |
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https://en.wikipedia.org/wiki/Hamburger | |
https://en.wikipedia.org/wiki/Franchising | |
https://en.wikipedia.org/wiki/Golden_Arches | |
In 1955, |
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https://en.wikipedia.org/wiki/Ray_Kroc | |
Previously headquartered in Oak Brook, Illinois, it moved to nearby |
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https://en.wikipedia.org/wiki/Chicago | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-west_side-10 | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-move_HQ-11 | |
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https://en.wikipedia.org/wiki/McDonald%27s#cite_note-12 | |
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https://en.wikipedia.org/wiki/McDonald%27s#cite_note-13 | |
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McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-14 | |
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https://en.wikipedia.org/wiki/McDonald%27s#cite_note-15 | |
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McDonald's is the |
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https://en.wikipedia.org/wiki/List_of_the_largest_fast_food_restaurant_chains | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-16 | |
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serving over 69 |
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https://en.wikipedia.org/wiki/List_of_countries_with_McDonald%27s_restaurants | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-ChicagoTribune60years-17 | |
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in more than 40,000 outlets as of 2021. | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-2018_10K-18 | |
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https://en.wikipedia.org/wiki/McDonald%27s#cite_note-2016_10K-19 | |
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McDonald's is best known for its hamburgers, |
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https://en.wikipedia.org/wiki/Cheeseburger | |
https://en.wikipedia.org/wiki/McDonald%27s_french_fries | |
https://en.wikipedia.org/wiki/List_of_McDonald%27s_products | |
Their bestselling licensed item is their french fries, followed by the |
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https://en.wikipedia.org/wiki/Big_Mac | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-:3-20 | |
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The McDonald's Corporation revenues come from the rent, |
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https://en.wikipedia.org/wiki/Royalty_payment | |
McDonald's is the world's second-largest private employer with 1.7 million employees (behind |
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https://en.wikipedia.org/wiki/Walmart | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-21 | |
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https://en.wikipedia.org/wiki/McDonald%27s#cite_note-22 | |
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As of 2022, McDonald's has the sixth-highest global |
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https://en.wikipedia.org/wiki/List_of_most_valuable_brands | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-23 | |
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McDonald's |
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https://en.wikipedia.org/wiki/Criticism_of_McDonald%27s | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-24 | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-25 | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-26 | |
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History | |
Siblings |
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https://en.wikipedia.org/wiki/Richard_and_Maurice_McDonald | |
https://en.wikipedia.org/wiki/San_Bernardino,_California | |
The brothers introduced the "Speedee Service System" in 1948, putting into expanded use the principles of the modern |
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https://en.wikipedia.org/wiki/Fast_food#Overview | |
https://en.wikipedia.org/wiki/White_Castle_(restaurant) | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-27 | |
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https://en.wikipedia.org/wiki/McDonald%27s#cite_note-28 | |
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The original mascot of McDonald's was a hamburger-headed chef who was referred to as "Speedee". | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-29 | |
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In 1962, the |
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https://en.wikipedia.org/wiki/Golden_Arches | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-30 | |
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Clown mascot |
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https://en.wikipedia.org/wiki/Ronald_McDonald | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-31 | |
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On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services," which continues to be renewed. By September 13, McDonald's, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched "M" symbol. But before the double arches, McDonald's used a single arch for the architecture of their buildings. Although the "Golden Arches" logo appeared in various forms, the present version was not used until November 18, 1968, when the company was granted a U.S. trademark. | |
The present corporation credits its founding to |
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https://en.wikipedia.org/wiki/Franchising | |
https://en.wikipedia.org/wiki/Ray_Kroc | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-32 | |
https://en.wikipedia.org/wiki/Wikipedia:Citation_needed | |
https://en.wikipedia.org/wiki/Wikipedia:Please_clarify | |
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https://en.wikipedia.org/wiki/McDonald%27s#cite_note-:2-33 | |
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Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. In 1961, he purchased the McDonald brothers' equity in the company and began the company's worldwide reach. | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-34 | |
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The sale cost Kroc $2.7 million, a huge sum during that time. | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-:2-33 | |
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The San Bernardino restaurant was eventually torn down in 1971, and the site was sold to the |
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https://en.wikipedia.org/wiki/Juan_Pollo | |
This area serves as headquarters for the Juan Pollo chain, and a McDonald's and |
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https://en.wikipedia.org/wiki/U.S._Route_66 | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-35 | |
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https://en.wikipedia.org/wiki/McDonald%27s#cite_note-36 | |
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With the expansion of McDonald's into many international markets, the company has become a symbol of |
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https://en.wikipedia.org/wiki/Globalization | |
https://en.wikipedia.org/wiki/American_way_of_life | |
https://en.wikipedia.org/wiki/McDonald%27s#cite_note-37 | |
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Its prominence has made it a frequent topic of public debates about |
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https://en.wikipedia.org/wiki/Obesity | |
https://en.wikipedia.org/wiki/Business_ethics | |
https://en.wikipedia.org/wiki/Moral_responsibility |